THE STATE OF THE UK DRINKS INDUSTRY

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 The drinks industry has been talking about change for years. So what's actually changing?

Who's getting opportunities? Who's being overlooked? Who feels included, valued and heard? And where are we genuinely getting things right?

At Raising the Glass, we believe meaningful change starts with understanding what's really happening. Not assumptions. Not anecdotes. Evidence.

That's why we're launching our State of the UK Drinks Industry research.

 Whether you're behind the bar, on the shop floor, working in production, building a brand or sitting in the boardroom, your experience matters.

We want to understand what makes people proud to work in this industry. What helps them thrive. What holds them back. And what needs to change.

This isn't about looking for problems where they don't exist. It's about understanding the full picture, celebrating what's working and challenging what isn't.

And we can't do that without you.

Our research is:

• Anonymous – share your experiences openly.
• Open to everyone working across the UK drinks industry.
• Just 15 minutes of your time.
• An opportunity to influence change – your responses will help shape the conversations and actions that follow.

 We're not collecting data for the sake of another report.

We'll use the findings to challenge assumptions, identify opportunities and shine a light on where our industry needs to do better.

We'll share the key findings with the industry and use them to inform the work we do through Raising the Glass.

Because real change needs more than good intentions.

It needs evidence. And it needs action.

TAKE THE SURVEY

• And once you've completed it, we'd love you to share it with five other people working in drinks.
• Not just people who think like you. People with different roles, experiences and perspectives.
• The more voices we hear, the harder it becomes to ignore what they're telling us.

YOUR EXPERIENCE IS EVIDENCE. LET'S MAKE IT COUNT.